Achieving our goal
DENSO’s corporate vision centers on one goal: to create and promote an automotive society where people are safe on the roads and where there are fewer worries about environmental hazards.
Sharing DENSO Spirit, we will make it the basis for achieving our Goal
To achieve our goal, our actions will be guided by the corporate principles of foresight, credibility and collaboration.
I. Leading an Era by Offering New Value
Product Development Based on Research into the Future of the Automotive Society
Promoting technological development primarily focused on the environment and safety
New Business Development that Will Generate Dynamic Thinking and 'Incubate' New Business Ideas
Fostering dynamic thinking and seeking new business development
II. Localized Business Operations Enabling Higher Reliability
Our Way of Manufacturing that Deepens Our Reliability Worldwide
Consolidating the foundation of our global competitive edge by globaly sharing the DENSO Way of manufacturing
Business Operations that Adapt to Each Region while Adopting the Best Attributes of Each
Practicing manufacturing adapting to each region and business operations in harmony with each region
[Management and Human Resources]
III. Create an Evolving Corporation Based on the Global Wisdom of the DENSO Group
Management of DENSO Group Companies through a Framework of Collaborative Autonomy
Developing a management system which enables on-the spot management decisions
Encourage Associates who Constantly Strive to Innovate and Create
Supporting activities which produce team creativity utilizing individual talents
“Beyond all expectations”
The slogan encompasses our driving passion to surpass our previous achievements and break through the limits previously drawn around us.